Growth
Sales are stagnating and clear sources of growth are missing.
E-commerce is inefficient · marketing costs rise · conversion is weak · hypotheses do not form a growth system.
CONSULTING · EXECUTIVE EXPERIENCE
B2C Business Growth and Transformation
I help owners and CEOs identify growth opportunities, redesign B2C economics, and unite e-commerce, retail, products, and data into one growth system.
I draw on hands-on executive experience—accountability for P&L, teams, execution, and measurable results—combined with the independent perspective of a consultant.
- 01Diagnosis
- 02Decision
- 03Economic impact
- 04Transformation
- up to RUB 20 bn
- business scale
- 270+
- retail locations
- up to 1,300+
- employees
- 22+ years
- in business, digital products, and transformation
02
Business challenges
Challenges I work with
The starting point is where the business loses growth, money, or the ability to execute its strategy—not a service catalog.
Omnichannel model
Online and retail compete instead of strengthening the overall B2C result.
Different KPIs · fragmented customer journey · problems with order fulfillment and store pickup · no unified B2C revenue management.
Economics and data
Marketing is disconnected from profit, and data does not support decisions.
Last-click attribution distorts the picture · no end-to-end analytics · unclear channel contribution · decisions are not data-driven.
Transformation
Strategy exists in slides but does not become execution.
Digital functions are separated from the business · outdated processes · weak product-management model · fragmented functions.
03
Formats
Engagement formats
From an independent review of one challenge to hands-on participation in redesigning the management model. Price depends on the scale of the task and depth of involvement, not access level.
Management session
A review of one specific business challenge from the perspective of a B2C, digital-channel, and e-commerce executive.
RUB 30,000
90–120 minutes
For testing a hypothesis, reviewing a problem or management decision, or gaining an independent view from an experienced executive.
Result
Need the owner and team involved? Strategy session
Discuss a challenge
A clear problem statement, solution options, and next actions.
B2C and e-commerce diagnosis
Diagnosis of the entire business or function.
from RUB 150,000
1–2 weeks
P&L, e-commerce, retail, marketplaces, marketing, CRM, customer experience, products, data, and organization.
Result
Business management audit
E-commerce consulting: formats and outcomes
Request a diagnosis
Losses, growth opportunities, initiatives, impact and effort estimates, priorities, and a plan for the first 90 days.
Growth strategy and plan
Current position → choice of growth arena → way to win → economics → initiatives → KPIs → implementation plan.
from RUB 350,000
3–5 weeks
Strategy for e-commerce, omnichannel, marketplaces, customers, and digital products; target management model, financial model, and a 12–24 month plan.
Focus
Approach to growth strategy and business model
E-commerce growth strategy
Discuss strategy
Choice of growth arena, decision economics, KPIs, and execution sequence.
Business and digital-channel transformation
For projects where recommendations are insufficient and the management model must be redesigned.
from RUB 500,000
Project engagement
Management model, P&L, processes, products, data, CRM, omnichannel model, technology, organization, KPIs, and transformation plan.
Core purpose
E-commerce and digital-channel transformation
Operational efficiency
Customer experience, CRM and loyalty
How change management works
Discuss a project
The transition from the current state to a working model, rather than a strategy presentation.
External executive
Part-time B2C, digital business, or e-commerce executive without a full-time hire.
from RUB 350,000 / month
Recurring engagement
Management meetings, P&L and KPI reviews, transformation-plan control, work with functional executives, prioritization, and support for the owner or CEO.
Who it is for
How the external executive format works
Discuss the format
Companies that need senior executive experience inside a regular management cadence.
04
System
Areas of expertise
Functions do not exist in isolation: they converge in the shared economics of a B2C business.
B2C and P&L
E-commerce
Omnichannel model
Retail
Digital products
Marketing economics
CRM and customer experience
Data and analytics
Business transformation
Hands-on experience
I combine the external perspective of a consultant with experience managing businesses from within
The diagnosis therefore considers the actual work of P&L, teams, and operations as well as strategy. A decision must be executable and produce a measurable result.
- 01
Accountability for results
P&L, teams, execution, and measurable outcomes.
- 02
Business and digital channels
Commercial, retail, e-commerce, products, marketing, and technology.
- 03
Economics first
Digital metrics matter through revenue, margin, and profit.
- 04
Execution
Processes, owners, KPIs, and a plan that turn a decision into work.
06
Selected results
Results validated by economics
Four selected contexts. The full career history sits outside this page.
ORTEKA
SUNLIGHT
Kolesa Darom
Kenguru
All case studies
Omnichannel model and P&L
14% → 22%+e-commerce share
+24.8%gross profit
Digital growth through operations
RUB 5.6 → 13 bne-commerce
4–6 hours → 30–60 minutesorder processing
Operations and service
+40.8%service revenue
−1.5 ppoperating expenses
Digital sales, CRM, and AI
more than doubleddigital sales
RUB 13 mn per monthAI personalization
Context
Who it is for
Owners of B2C companies, CEOs, investors, investment funds and their portfolio companies, commercial directors, retail chains, direct-to-consumer companies, and businesses undergoing transformation.
- 01
Growth has slowed, but the cause is unclear.
- 02
E-commerce is growing, but profitability is deteriorating.
- 03
Retail and digital channels operate as two separate businesses.
- 04
There are many digital projects but no unified strategy.
- 05
The executive team needs rapid reinforcement with senior-level experience.
Contact · 08
Is there a challenge worth examining?
Describe the context and goal. I will assess where I can help and which engagement format makes sense.