Case
Role: Omnichannel Sales Director. Responsibility for the B2C business P&L: retail, e-commerce, marketing, customer service, contact center, and partner network.
Updated: August 2026
The Kolesa Darom case connects product management, the service model, and geoanalytics. The commercial impact came from immediate product availability, convenient booking, and more accurate location selection rather than any single channel.
The focus was on managing real customer availability beyond the online storefront.
Managing the share of products available “here and now” increased the availability of items customers could receive today or tomorrow.
The service funnel was converted into a manageable digital process, supporting growth in service revenue.
Data was used to assess market share and provide a more accurate management view of the competitive position.
The model supported location selection for new tire centers and assessment of their operating profit potential.
The contact center and service metrics were integrated into sales management, reducing lost calls and improving service availability.
Commercial growth was supported by lower OPEX as a share of revenue and higher revenue per service bay.
This case is relevant to companies where digital must manage demand, availability, service capacity, network geography, and operating profit.
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Roles with responsibility for P&L, growth, commercial strategy, operations and transformation.