ORTEKA (NIKAMED Group)
B2C P&L of RUB 10+ bn, 270+ locations, e-commerce share from 14% to 22%+, gross profit +24.8% YoY, AI, attribution, and MedTech.
14% → 22%+growth in e-commerce share at ORTEKA (NIKAMED Group)
x2+growth of the e-commerce business at Kenguru
RUB 5.6 → 13 bngrowth in SUNLIGHT e-commerce revenue
RUB 7.9 bne-commerce revenue at Technosila retail chain
+49%growth in e-commerce revenue at Dochki & Synochki
+15 ppgrowth in on-time delivery at Tanuki
Companies and projects
This public version focuses on the substance of the initiatives and verified results without disclosing confidential commercial information.
Kenguru
E-commerce x2+, app revenue +75%, pickup orders +28%, CRM clusters, AI personalization, and end-to-end analytics.
Kolesa Darom (Brinex Group)
Service revenue +40.8%, market share +1.3 pp, customer base +19%, availability +20 pp, and 12 new centers.
Dochki & Synochki supermarket chain
E-commerce +49%, operating profit +62%, order fulfillment +8 pp, store-inventory reservation, and loyalty 2.0.
Technosila retail chain
SAP Hybris, mobile, in-store terminals, CRM, loyalty, e-commerce revenue of RUB 7.9 bn, new categories worth RUB 1.3 bn, and a stockless model worth RUB 2 bn.
SUNLIGHT
E-commerce revenue from RUB 5.6 bn to RUB 13 bn, courier delivery x7, order processing from 4–6 hours to 30–60 minutes, customer inquiries handled from 20% to 98%.
Tanuki
Customer service built from scratch, customer-journey KPIs, OMS and courier delivery, on-time delivery +15 pp, online turnover +10% YoY.
End-to-end management framework
Every case follows the same pattern: digital products and data must improve customer experience, operating speed, and business economics.
Areas of expertise
Next step
For a CEO, board of directors, or executive search team, these cases demonstrate experience in building a manageable B2C model at the intersection of product, data, retail, and operations—not merely a collection of standalone digital projects.