Case
Role: E-commerce Director. Development of e-commerce for a nationwide retail chain, digital sales, marketing, product, and customer experience, including participation in the transition to an omnichannel model.
Updated: August 2026
The Technosila case demonstrates the scaling of e-commerce and an online/offline retail platform: a new SAP Hybris e-commerce platform, mobile, in-store terminals, last-mile delivery, CRM, loyalty, new categories, and a stockless model.
Public sources confirm the e-commerce and operational change program; the full initiative portfolio is included here for the case page.
Launched a new e-commerce platform as the foundation for digital sales and omnichannel scenarios.
The mobile website and in-store terminals were developed to connect digital with the physical network.
Last-mile delivery was developed through courier delivery, pickup points, and partner scenarios.
The launch of CRM and a loyalty program connected e-commerce with repeat purchases and customer-base management.
The multi-category model enabled new businesses to launch and grow to RUB 1.3 bn.
Sales from partner warehouses expanded the commercial offering and generated RUB 2 bn in revenue.
This case demonstrates relevance to B2C retail companies seeking an e-commerce/digital leader with experience in operational change, public expertise, and a firm grasp of online/offline economics.
Contact
Roles with responsibility for P&L, growth, commercial strategy, operations and transformation.