How to use this page
For executive recruitment, these external links provide a quick way to verify the profile’s public connection to e-commerce, retail, digital transformation and industry expertise.
Publications and events
Links lead directly to the original sources in Russian. Their full texts are not reproduced here.
Retail Loyalty
Public mention of the role of E-commerce Director at Technosila and a speaking engagement on online/offline retail.
CNews
An article on SAP Hybris PCM at Technosila: content creation became twice as fast, alongside a large catalog migration and lower product page costs.
New Retail
An interview on building omnichannel at Technosila: the website, call center, stores, mobile app, KPIs, electronic price tags and a unified loyalty program.
Retail.ru
An interview on Technosila’s online sales growth and the roles of omnichannel, mobile, big data, customer experience, delivery and loyalty.
Oborot
Industry context on Russian e-commerce and the market connecting this profile with digital retail.
E-pepper
An in-depth interview on Technosila’s transition to an omnichannel model, SAP Hybris, mobile commerce, CRM, click-and-collect and customer experience.
New Retail
An article on SUNLIGHT’s digital transformation, providing industry context.
MarketMedia
A column by Maksim Shelukhanov as SUNLIGHT’s Director of E-commerce and Customer Service on online growth in jewelry retail.
Retail Rocket
An interview on marketing, e-commerce and customer communications in B2C.
Retail Rocket Science / Podbay
A podcast reference to early e-commerce experience: usability, conversion, product improvements and online store marketing.